New multinational Upfield coming to campus: Unilever 2.0

Again, a multinational decided to settle in Wageningen. Say welcome to Upfield.

Let us introduce: Upfield is the biggest producer of margarine, spreads and cheeses worldwide and will invest €50m in a Upfield Food Science Centre in between the buildings of Unilever and Friesland Campina. Upfield owns brands such as Flora, Blue Band, Stork, Becel, Country Crock and I Can’t Believe It’s Not Butter!

For long Upfield was part of Unilever, until it got bought recently (2018) by an investor firm. According to Upfield-CEO David Haines, who previously was director at Imperial Tobacco, the announcement is a big step for ambitious and pioneering R&D.

More Stories

We should be marching on

Already almost four months ago, on a cloudy Friday afternoon in May, a few hundred students and citizens of Wageningen came together to march the streets of our small town, to raise awareness for the climate crisis we are in. What has happened since? (too little)